AI completely changes that: suddenly it’s possible to create software for one person, or one team; smaller target audiences aren’t just a necessity for security, they’re an entirely new and potentially much larger market for software creation at scale, by literally everyone.
Software has always been different from physical goods in that its zero marginal cost nature meant it could scale to far more people; at the same time, the sheer amount of up-front effort involved in creating it meant that the intended audience needed to be large enough to justify the investment. AI completely changes that: suddenly it’s possible to create software for one person, or one team; smaller target audiences aren’t just a necessity for security, they’re an entirely new and potentially much larger market for software creation at scale, by literally everyone. Or, to use the example above, the group chat era of software is here and it’s going to be so much better than what came before.